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The 33 Ruthless rules of local advertising
By Michael Corett
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22 Immutable Laws of marketing
By Al Ries and Jack Trouts
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10 Reasons to advertise
RAB's 10 top reasons to advertise.
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Great Marking Quotes for the ages
1. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. - Charles Darwin
2. The purest treasure mortals times can afford is a spotless reputation. - William Shakespeare
3. If you want to understand how a lion hunts don't go to the zoo. Go to the jungle. - Jim Stengel CMO of P&G
4. Customers can't always tell you what they want, but they can always tell you what's wrong. -Carly Fiona on the Entrepreneurial Thought Leaders podcast
5. Advertising is a tax for having an unremarkable product. -Robert Stephens, Founder of the Geek Squad
6. Great wisdom not applied to action and behavior is meaningless data. -Peter Drucker
7. If Thomas Edison had used a focus group he would have just invented a bigger candle. -from The Brand Show episode "The Science of Branding"
8. Try not to become a man of success rather a man of value. -Albert Einstein
9. as long as I have failed to defeat my enemy, I must fear that he will defeat me, therefor I am not in sole control; he controls me just as I control him. -Carl von Clausewitz, On War (1832)
10. the greatest enemy of a good plan is the dream of a perfect plan. - Car Von Clausewitz